https://www.arclabsmedia.com/abasi-rosborough-arc-jacket daily 0.75 2020-05-05 https://www.arclabsmedia.com/abasi-rosborough-arc-jacket/Blog Post Title One-mwwnc monthly 0.5 2020-05-05 https://images.squarespace-cdn.com/content/v1/5e56b40766aa8d61fe3b8277/1587945382038-EQTX5IZNNEKY4HV4RSYS/Screen+Shot+2020-04-26+at+7.31.34+PM.png ABASI ROSBOROUGH - ARC JACKET - ABASI ROSBOROUGH - ARC JACKET - ARRANGEMENT VIEW FOR THE ARC JACKET RELEASE ARRANGEMENT FOR ABASI-ROSBOROUGH: ARC JACKET RELEASE https://images.squarespace-cdn.com/content/v1/5e56b40766aa8d61fe3b8277/1587945792057-O2AWJ59PSGT78G5U1KCW/INTRO+SCENE ABASI ROSBOROUGH - ARC JACKET - ABASI ROSBOROUGH - ARC JACKET - INTRODUCING AN IDEA We wanted to show the evolution of an idea so we established a benchmark that this room would represent the present. To create serenity and simplicity, we created a room ambience with sounds of nature leaking in from the window of that scene as well as very mellow room tones and city ambience. We used nature to represent the catalyst for growth. This showed this “seedling” of an idea for a jacket being planted. The city sounds and room tones continued to set the scene and bring the listener’s attention to the familiar sounds of today. https://images.squarespace-cdn.com/content/v1/5e56b40766aa8d61fe3b8277/1587947201348-AW28OCINTCY8Q134S34Y/end+scene ABASI ROSBOROUGH - ARC JACKET - ABASI ROSBOROUGH - ARC JACKET - THE ARC JACKET This final scene was the culmination of the crescendo of the entire arrangement. We decided to use a single resolved piano note to punctuate the video and music. We felt the piano was a classy touch to show The Arc Jacket in its full maturity. https://images.squarespace-cdn.com/content/v1/5e56b40766aa8d61fe3b8277/1587948704431-ONM8TBAHR3TO8O5QQP3Q/AUTOMATION ABASI ROSBOROUGH - ARC JACKET - ABASI ROSBOROUGH - ARC JACKET - SOUND EFFECTS AND FINALIZATION The subtle use of automation can bring out the expressiveness in even the coldest synths. We also included slight tempo automation throughout the entire session, not only to allow the music to sync to the video, but also to create a sense of movement to the arrangement as a whole. This helped bring a human element to the heavily processed synths and SFXs. https://www.arclabsmedia.com/establishing-a-reality-in-8-seconds-or-less daily 0.75 2020-05-05 https://www.arclabsmedia.com/establishing-a-reality-in-8-seconds-or-less/sounddesign monthly 0.5 2020-05-04 https://images.squarespace-cdn.com/content/v1/5e56b40766aa8d61fe3b8277/1588518401858-CP22HQVXLVZCIKKUSCGO/Screen+Shot+2020-04-26+at+6.37.37+PM.png CASH APP - Establishing A Reality In 8 Seconds or Less - ARRANGEMENT VIEW The first thing we knew we had to do was establish where this animation was taking place. This is a useful technique for us to allow ourselves a benchmark for everything to follow. Once we can decide on a setting, we begin to creatively establish the rules of the world so we can begin assigning sounds to allow the scenery to come alive. For the latest SCAF giveaway for April, the animation showed a cash symbol arise out of levitating furniture and house items. We decided this scene took place on an alien planet using gravity generators to keep everything on the ground. https://images.squarespace-cdn.com/content/v1/5e56b40766aa8d61fe3b8277/1588617257683-M9RXI49HKJJU4HAXJSIC/Screen+Shot+2020-04-26+at+6.16.16+PM.png CASH APP - Establishing A Reality In 8 Seconds or Less - FEBRUARY SCAF GIVEAWAY February’s SCAF animation shows shimmery rocks float up to create a cash sign. We utilized sound effects as the primary factor to build the setting with this project. We used sounds of rocks falling, dirt shuffling, vines twisting, bugs chirping, and palm fronds rustling to build a swampy, jungle environment. We added synthesized twinkles using a mix of chime samples and grain-delay modulation to make the shimmer of the rocks come alive. The sound effects built the environment we were listening for but we needed a musical element to keep people’s attention. We wanted to use something that fit atmospherically, but did not overwhelm the listener’s experience. Ultimately, we used a tribal drum loop sample and processed it to feel like it was being played off in the distance. 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